Gabriela Pereira Neri

Senior Product Designer | Fintech & Digital Products

LinkedIn | Email

[email protected]

+55 (19) 99804-9794

Brazil

About

Product Designer with 8+ years in digital products, 5+ years in fintech. Computer Science degree from Unicamp.

Part of Spin Pay's founding team before its acquisition by Nubank, where I continued working on payment products.

I'm driven by curiosity, learning, and challenges. I enjoy finding creative solutions that connect user and business needs, and contributing to strategic product decisions.

Work Experience

Founding Designer

Caccao

Jan 2025 - Apr 2025

São Paulo, São Paulo, Brazil

Founding designer who established the initial design vision and product strategy for a new venture.

  • Conducted user research and validation that contributed to the company's strategic pivot and target customer identification, laying the groundwork for future product development and market entry.

Senior Product Designer

Nubank

Dec 2021 - Jan 2025

São Paulo, São Paulo, Brazil

Drove critical product design initiatives across multiple business units at Nubank, focusing on increasing user adoption, minimizing churn, and optimizing merchant integration experiences.

  • Designed and proposed multiple test variations for Tap to Pay marketing screens, contributing to 10% increase in user activity
  • Implemented continuous NPS tracking and leadership dashboard, enabling data-driven prioritization that helped improve product NPS from 40 to 60
  • Updated custom illustrations and animations to align with Nubank's new design system standards
  • Launched a new developer portal for merchant integration, result of a continuous research process. Improved user experience and decreased integration-related support tickets by 50%.

Design Lead

Spin Pay (acquired by Nubank)

Mar 2020 - Dec 2021

São Paulo, São Paulo, Brazil

First designer hired at Spin Pay, leading end-to-end design from initial product discovery to team management, contributing significantly to the company's successful acquisition by Nubank.

  • Facilitated the discovery phase for Pix implementation through comprehensive service design, ensuring a seamless and intuitive integration experience for users.
  • Functioned as an all-in-one designer, independently creating diverse artwork for social media, compelling pitch decks, and impactful sales presentations, while also assuming product management responsibilities.
  • Recruited, mentored, and managed a high-performing team of up to 5 designers, encompassing both product and creative specializations to deliver cohesive design solutions.

Product Designer, Restaurants

iFood

Oct 2018 - Feb 2020

São Paulo, São Paulo, Brazil

Designed impactful product experiences for the Order Manager and Promotions/CRM squads at iFood, optimizing restaurant operations and enhancing customer engagement.

  • Designed intuitive user interfaces and experiences for the Order Manager squad, streamlining restaurant operational workflows and improving efficiency.
  • Developed impactful design solutions for the Promotions/CRM squads, enhancing customer engagement and driving marketing initiatives.
  • Collaborated cross-functionally with product managers and engineers to deliver features that met both user needs and business objectives.

UI/UX Designer

Dextra

Jan 2017 - Oct 2018

Consulting firm. Worked across multiple projects including C&A, Livelo and NET Claro.

Full-stack Software Developer

Dextra

Jan 2015 - Dec 2016

Internship

Dextra

Jan 2014 - Dec 2014

Brazil

Education

Computer Science

UNICAMP

Jan 2015 - Dec 2020

Campinas, São Paulo, BR

Languages

Portuguese , English

Skills

Product Design

  • Product Design
  • UX Design
  • UI Design
  • User Flows
  • Wireframing
  • Prototyping

Visual Design

  • Figma
  • Illustrator
  • After Effects
  • Animation
  • Illustration
  • Design Systems

Systems Thinking

  • Systems Thinking
  • Complex Problem Solving
  • End-to-End Design

User Research

  • User Research
  • Quantitative Research
  • Qualitative Research
  • Usability Testing
  • User Interviews
  • Surveys

Problem Solving

  • Problem Solving
  • Critical Thinking
  • Strategic Planning

A/B Testing

  • A/B Testing
  • Experimentation
  • Data-Driven Design

Data Analysis

  • Data Analysis
  • Databricks
  • Python
  • SQL
  • Scala
  • Data Interpretation

Project Management

  • Project Management
  • Agile Methodologies
  • Cross-functional Collaboration
  • Stakeholder Management

Leadership & Mentorship

  • Team Leadership
  • Mentorship
  • Recruitment
  • Team Management

Go-to-Market Strategy

  • Go-to-Market Strategy
  • Product Launch
  • Market Research